Mineralismos

19.05.2012 - 16:00 Beleza Maquiagem 34 comentários

Yéssica Klein

As bases, carro chefe da marca, disponíveis em 20 tons (R$ 105)

Depois da Make Up For Ever anunciar sua chegada ao país, agora é a vez da bareMinerals! A marca aterriza no Brasil já com 2 lojas que abrem as portas em junho no shopping Villa-Lobos e no Pátio Higienópolis, além de um corner na Sephora (que também inaugura em breve). Toda a linha de maquiagem vem pra cá, o que dá cerca de 300 produtos – a única diferença é a cartela de cores, adaptada ao mercado brasileiro. E pra quem é fã da linha de cuidados com a pele: chega em breve também!

Tudo vermelho: Louboutin vai ter uma linha de beleza!

Feitos totalmente com minerais extraídos de solos férteis (cuja fórmula é secreta!), os produtos são livres de óleo, talco, conservantes, parabenos e outros químicos. Por isso, a própria maquiagem ajuda a renovar as células e hidratar a pele num processo que S. J. Froom, maquiadora da marca, chama de “make under”. “A ideia é ressaltar a beleza própria da mulher, pra que ela se sinta bem consigo mesma”, explica ela. “Make over é como colocar uma máscara, algo pesado no rosto, e a bareMinerals não é assim”, completa, demonstrando os produtos numa das próprias funcionárias da marca. Inclusive, todos os tons são baseados na pele de funcionárias americanas, garantindo a pegada de “vida real” e de maquiagem pro dia-a-dia.

Andy Warhol curtia um make… Saiba mais do que a NARS está preparando aqui!

“Já era tempo de atender a mulher brasileira”, diz Luciana Marito, diretora de marketing da marca no Brasil. Blog LP concorda… Quer ver se vale a pena também? Clica na galeria pra conhecer os produtos!

bareMinerals: atendimento@bareminerals.com.br

Tags: bareMinerals base batom Beleza blush Brasil Luciana Marito maquiagem mineral pele S.J. Froom Sephora Shopping Pátio Higienópolis Shopping Villa-Lobos sombra

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